All Rights for the images reserved to Whitney Zelmer.

Qualifications

  • Excellent communication skills both verbal and written

  • Strong attention to detail

  • Superb interpersonal skills

  • Confident team player

  • Proficient in handling multiple task and meeting deadlines

  • Self-motivated, dynamic with exceptional organization, planning and coordination skills

  • Experienced in Microsoft Office applications, Hubspot certified, MailChimp, Wordpress, other website and social media platforms

Employment History

 

Agility PR Solutions (formerly MediaMiser)/Bulldog Reporter – Award & Marketing Coordinator - February 2015 – Present

  • Manage five annual awards programs including all marketing initiatives, website, third party partnerships, judges

  • Create content and manage all social media (Facebook, Twitter, LinkedIn and Instagram)

  • Create content for blogs, website, email marketing materials, press releases, ads

  • Build and maintain a monthly webinar series: recruiting thought leaders, creating presentations and technical management using Webex

  • Plan and manage all details for attendance at conferences including all printed collateral, signage, marketing materials and travel arrangements

  • Liaise with all suppliers including venue, audio visual suppliers and on site event management
    Develop, plan and implement effective marketing campaigns

  • Research all sponsorship opportunities, negotiate contracts and ensure all agreements are being upheld

 

My recent blogs -  How and where PR professionals can find influencersFour PR lessons from Absolutely Fabulous,  WTF is 'content amplification'?, The press release is not dead!- 8 tips on getting it right,  Twitter Lists: What are they good for?, You won! Now what? 6 ways to leverage your award win, Understanding Periscope for PR , Giving Tuesday: Using social media to benefit those in need, Five best practices for email marketers, Four important questions answered about publishing on LinkedIn to build your personal brand

  

Ottawa Business Events (a partnership between the Ottawa Business Journal and Ottawa Chamber of Commerce)

Events & Marketing Coordinator -  April 2013 – January 2015

  • Coordinated all aspects of fifty annual business to business networking and awards events (attendance ranging from 120 – 600) Events included: Best Ottawa Business Awards, Forty Under 40 Gala, Mayor’s Breakfast Series, Ottawa’s Biggest Business Golf Tournament

  • Designed and created content for email marketing initiatives (weekly newsletter, event announcements and deadlines and all social media)

  • Created and maintained event web pages

  • Liaised with sponsors, guest speakers, vendors and suppliers

  • Assisted with design and creation of all print materials including advertisements

  • Negotiated vendor contracts, including venue, catering, audiovisual equipment, signage and all collateral material, and ensure appropriate décor elements

  • Researched possible venues and conduct site visits as necessary

  • Wrote all necessary event scripts, scheduled, directed and edited video content 

Mistura Beauty - Director of Operations - September 2009 – March 2012

  • Implemented and improved the operational systems, processes and policies
  • Managed all warehouse operations and inventory control for a small/ medium sized distribution centre
  • Implemented distribution guidelines and fulfillment of general outbound and inbound freight logistics 
  • Handled all customs related issues
  • Liaised with global suppliers
  • Responsible for all customer service issues including ordering, invoicing and shipping
  • Assisted with marketing and public relations strategies including regular distribution of email marketing
  • Sourced and managed all promotional opportunities

Knock on Wood Communications and Events - Account Executive - September 2004 – September 2009

  • Managed or collaborated on a number of client events including: Ottawa Humane Society’s Annual Fur Ball & Wiggle Waggle Walkathon, Ottawa Gatineau Hotel Association – Chef’s Charity Café, Big Brothers/Big Sisters Big Art Event
  • Worked on all fundraising efforts including silent and live auction, large scale raffle draws as well as managed
    volunteer team to assist
  • Researched venues and conducted site visits as necessary
  • Prepared and modified event proposals and contracts
  • Negotiated supplier contracts including venue, catering, audio visual equipment, all printed materials and ensured appropriate décor
  • Managed on-site production and clean up for events as necessary
  • Prepared and adhered to strict budgets
  • Obtained positive press coverage for a large client base including Cirque du Soleil, Broadway Across Canada, Domicile Developments, National Arts Centre and City of Ottawa Theatres 
  • Created and maintained excellent relationships with media 
  • Wrote and distributed all press materials
  • Organized press conferences, media events and interviews
  • Planned, developed, produced, and delivered all marketing collateral

 

 

 

Whitney Zelmer
BIOGRAPHY • MY GALLERY • RESUME